Secondary Packaging gives you the chance to differentiate your product against competition. When solving user specific needs, e.g. for home-use or easy to open packaging, your product’s marketing opportunities increase. Enhanced functionality and higher convenience often support a product’s safety. Even adherence can be positively affected when administration is more convenient, less painful or simply done quicker.
Authority’s demands for pharmaceutical products are continuously increasing. Depending on the region, pay for performance is becoming more popular, especially for expensive treatments. Digital enabled technologies like smart labels and connected devices can support pay for performance and adherence.
Ever since the matter of sustainability became a megatrend, it is gaining traction within the pharmaceutical industry. This is reflected in the CSR (Corporate Social Responsibility) strategy of big pharma companies. Thus, the market demand for sustainable secondary packaging, e.g. all-paper packaging, is likely to rise in the future.
Starting early to discuss secondary packaging aspects can help improve your time-to-market and flexibility for the further product life cycle management. A holistic view supports your goal for the best possible interaction between primary packaging, secondary packaging and production. With outsourced products, your partner should be able to offer this from a single source.