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Strategic product life cycle management through secondary packaging

Strategic product life cycle management through secondary packaging

Product life cycle management (PLM) is now a critical area of focus for any pharmaceutical marketer. It’s no longer enough to simply get a drug to market – maintaining success, meeting different market requirements and profitability throughout its life is just as important.

Secondary packaging can play an important role in managing a product from launch until its later stages. In fact, making small changes to a proven product can make a big difference in the market.

Secondary packaging changes can address a range of both market and regulatory needs, giving a product new market potential. It can help you:

  • Meet patient demand for user-friendly systems
  • Address increasing product safety regulations
  • Comply with changing regulatory requirements (such as serialization)
  • Achieve greater cost-efficiencies

PLM through product redesign

Product redesign is one example of using secondary packaging to extend product life cycle. Packaging changes can add greater usability, efficiency, and safety into an already successful product—giving you clear differentiation in the market. 

Safety enhancements - Many options exist for improving the safety of existing injectable products. A tamper-evident closure supports the product integrity, while incorporating a safety device can help safeguard users from needlestick injuries. Even changing colors can enhance safety—color-coded plunder rods can help distinguish dosage strengths and reduce the risk of medication error.

Needlestick protection devices help safeguard against sharps injuries and related blood-borne infections: