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Article | Fighting Back! The drug industry takes a bare-knuckle approach to drug counterfeiters

Article | Fighting Back! The drug industry takes a bare-knuckle approach to drug counterfeiters

Medium: Contract Pharma
Author: Daniela Geiger, Product and Service Manager

There is a good deal of talk in the pharmaceutical industry about serialization, and for good reason. Serialization combined with the system of track-and-trace constitutes the industries vigorous response to the growing problem of drug counterfeiting. Purposely producing and selling a drug that is intended to deceive, i.e. drug counterfeiting, is costing the industry tens of millions of dollars annually. Just as important, drug counterfeiting is a dangerous act and imperils the lives of those the industry works hardest to protect—the patients that must rely on safe and effective medications.
 

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Fighting Back! The drug industry takes a bare-knuckle approach to drug counterfeiters.

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